Using Google Adwords Advertising or use SEO services ?! [SEO]

When it comes to online marketing, the advertising options on Google is one of the first plans for businesses to think about the right direction for customers.
Choose one of two options: Google Adwords or SEO has made many marketers fret about the effectiveness and budget for the program. Not every company can implement both strategies simultaneously, but if forced to choose would you focus on what plan?
Website Optimization (SEO): ADVANTAGES OF "NATURAL"

The more "natural" is attracting more clicks

Google Adwords advertising anyway, while the natural result is the result not advertising. It is therefore not surprising that the rate of customer choice results "natural" many times higher than Google Adwords Advertising choose. Here are some statistics you can help shape the role of SEO:
- 86% of search results to choose the more natural the advertising results.
- 70% of search objects immediately look at the natural result of (operations research in the eyes of search).
- According to a separate survey: 78% of respondents found the information useful Adwords advertising account for only 40%.

The level of trust

The results are naturally bring more trust advertisements, it is extremely important factors when advertisers want to target customers and their effectiveness. Specific information through the survey, about 14% of consumers trust advertising Adwords, but there were 29% felt uncomfortable with forms of sponsorship advertising. Here are the numbers to force advertisers to think about making plans for the advertising message more appealing to customers.

Customer value

The first 10 results of Google giving you the customer that you do not have to pay for each time they visit your website. Besides, the customer is "valuable" than customers from Pay per click, in particular, about 17% more customers manipulation (turning pages, reading ...) compared with ad sponsorships from SEO and Conversion rate is often higher than Adwords.

Customers to easily distinguish between advertising

Advertising and promotional create different impressions to users before clicking the link to the website. Not difficult to distinguish Google Adwords advertising and 54% of users to easily identify this factor. This is also a very important parameter to help decision makers plan advertising accounted for the optimal ad placements and creative messages for yourself.

Click price will be pushed up

With the policy of auction Google Adwords keyword, a hot tag will quickly be pushed to a higher price level and the ability of customers if they want to maintain the ability to reach customers, there is no other way to price increases. On the contrary, SEO is maintaining reasonable fees and few changes, this is an important factor to help management capabilities Marketer budget easier.
Sustainable Results

SEO optimized website that is not only the content, structure, linking technique but also attracting access. Once you have achieved success in a high ranking, the ability to change that ranking will be much slower than the rate of disappearance of Adwords. That is the basis of long-term investment if SEO really bring great resource for your chosen keywords.

Tophu weak case

72.3% of users rated Google natural search results compared with 27.3% choosing Adwords Advertising with Yahoo this rate is 60.8% - 39.2% is enough to show the important role of how SEO impacts.

Google AdWords ads: ADVERTISING AND FLEXIBLE SIMPLE TRUTH

No method can offer advertising messages reach customers faster with Adwords and it is difficult to find out the governance model that is simple and so effective. Google Adwords ad has the great advantage that no other marketing plan can bring quick and efficient as it specifically.
Search Results
If an SEO campaign start investing until you get the result 3-5 month period is not short. "Time is gold" and if you implement SEO strategies must accept the sacrifice of your time. In contrast, quickly Adwords ads only show up after 10 minutes program. If a promotional campaign only done within 1 week or 1 month, Adwords is the best choice.

Budget

Small budget but still effective, it is indisputable advantages of Adwords. With 1 100 USD to implement overall SEO campaign is not the opposite of Adwords, which is enough to make number 1 Adwords advertising campaign with a few important keywords. Keyword optimization, focusing on phrases related directly to the customer's needs is the basis to ensure that each dollar bet on Adwords to bring maximum efficiency. AdWords can cost businesses thousands of dollars, but it also does not deny 100 USD monthly fee that you pay to your account.

Easy to Control

Adwords management with flexible modes and simple, allowing customers to easily control processes and ad campaigns than SEO. An SEO campaign requires many technical and organizational plan, build website content, while Google Adwords advertisers do not care about this factor. The principle of sponsored ads also quite simple in terms of you are willing to pay a reasonable price for your ad.
Contracts are not too complicated
If the surface binding contract with SEO partners including the provision of information security and risk Adwords penalty is not too heavy on this account. Just add money to your account as your ad appear quickly, whereas if there is no money to run ads, you will quickly disappear until there continue advertising budget.

Can optimize Google Adwords advertising to reduce costs

Not only is the new SEO website optimization that joining Google Adwords you can fully optimize advertising, improve quality parameter (Quality Score). So if you have the ability, be clever combination of knowledge SEO and Adwords ad, you can absolutely do all of your advertising campaign.
CONCLUSION

With these factors were comparable, difficult to say that SEO or Adwords method better. For each investment strategy Marketing, will now be the most suitable option or through the advertising consultants looking to optimize costs. Important issues and the core of every effective campaign is your business, so let's analyze the pros and cons carefully, and budget your power to choose the most appropriate method

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